THE ROLE OF E-COMMERCE FOR CONSUMERS AND THE BUSINESS ENVIRONMENT DURING THE COVID-19 PANDEMIC

Luiza Dragomir
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Luiza Dragomir: CONSTANTIN BRANCUSI UNIVERSITY OF TARGU JIU

Annals - Economy Series, 2021, vol. 1, 339-346

Abstract: ”Engaging in e-commerce can increase sales and reduce costs, making a business more competitive. Sales are increasing as the internet facilitates globalization and allows a company access to a larger number of targeted customers around the world. The advent of the Internet has also createda dynamic, electronic market, in which a new kind of e-commerce organization is being created. E-commerce can be understood as a business methodology that uses an electronic medium to carry out entire business transactions. COVID-19 has led to a reorientation of global trends in all economic areas. In this article, we aimed to present and analyze trends in e-commerce in the current difficult situation generated by the health crisis, but also ways in which imminent progress in e-commerce could affect consumer behavior in the future, sociologically. This article presents the fact that during the e-commerce pandemic it intensified, the restrictions imposed contributing to the increase of sales and purchases on the internet, many companies even reorganizing their activity in this direction. The main objective of this article is to investigate how COVID-19 affects international and national e-commerce companies. COVID-19 has been a disruptive factor in the international business environment since the beginning of 2020. The effects of the health crisis on e-commerce companies are little studied as we face an unprecedented situation and the films are adapting as they go., therefore this research is important for both the business environment and consumers. The aim of this study is to gain as much knowledge as possible, but also answers on how e-commerce companies respond to the challenges posed by the pandemic.”p

Keywords: E-commerce; COVID-19; Digital Business Environment; Digitization; Value Chain; Virtual Value Chain; Consumer Behavior; Customer Privacy (search for similar items in EconPapers)
Date: 2021
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