COMPETITIVE BUSINESS STRATEGIES IN GLOBAL RETAILING: THE CASE OF WAL-MART

Sorin-George Toma, Stefan-Alexandru Catana and Catalin Gradinaru
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Sorin-George Toma: FACULTY OF BUSINESS AND ADMINISTRATION, UNIVERSITY OF BUCHAREST, BUCHAREST, ROMANIA
Stefan-Alexandru Catana: FACULTY OF BUSINESS AND ADMINISTRATION, UNIVERSITY OF BUCHAREST, BUCHAREST, ROMANIA
Catalin Gradinaru: FACULTY OF BUSINESS AND ADMINISTRATION, UNIVERSITY OF BUCHAREST, BUCHAREST, ROMANIA

Annals - Economy Series, 2022, vol. 1, 106-112

Abstract: In the age of globalization, corporations around the world are competing at a global scale. This is why they have fully understood the need to design and develop competitive global business strategies in an incessant changing business environment. As a hypercompetitive sector, retailing provides numerous examples of corporations that have implemented successful business strategies such as Wal-Mart. The paper aims to briefly define the concept of business strategy and to exemplify it in the case of Wal-Mart. There is a plethora of theoretical approaches related to the concept of business strategy in the literature. It addresses the operating unit of a corporation and is strongly linked with the issue of creating a competitive advantage The research methodology was based on a quantitative method. The paper contributes to a better understanding of the concept of business strategy. Also, it presents the case of Wal-Mart and analyzes some of the main elements of its business strategy that have allowed the American colossus to succeed in the retail industry at a global level.

Keywords: business strategy; strategy; retailing. corporation; Wal-Mart (search for similar items in EconPapers)
Date: 2022
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Citations: View citations in EconPapers (2)

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