MARKETING SIMULATIONS IN BUSINESS EDUCATION

Stefan-Alexandru Catana, Sorin-George Toma and Catalin Gradinaru
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Stefan-Alexandru Catana: UNIVERSITY OF BUCHAREST, BUCHAREST, ROMANIA
Sorin-George Toma: UNIVERSITY OF BUCHAREST, BUCHAREST, ROMANIA
Catalin Gradinaru: UNIVERSITY OF BUCHAREST, BUCHAREST, ROMANIA

Annals - Economy Series, 2022, vol. 1, 201-205

Abstract: Marketing simulations is an important topic in business education, as it aims to connect theory with practice and help students and marketing specialists become familiar with the marketing activities carried out in a company. This article presents the basic theoretical concepts of marketing simulations topic and their influence on business education. The research methodology was based on a quantitative research method. The paper contributes to the deepening of the theoretical framework to better understand the marketing simulations field. It also shows that marketing simulations allow for the development of higher learning skills and knowledge compared to more traditional assessments. The paper facilitates a better understanding of the concept of marketing simulations.

Keywords: Marketing; simulations; marketing simulations; business education; students; marketing specialists (search for similar items in EconPapers)
Date: 2022
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (2)

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