CONSUMERS’ OPINION REGARDING ONLINE PROMOTIONS

Ruxandra Lazea and Anca Nichita
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Ruxandra Lazea: 1 DECEMBRIE 1918 UNIVERSITY OF ALBA IULIA, FACULTY OF ECONOMICS, ROMANIA
Anca Nichita: 1 DECEMBRIE 1918 UNIVERSITY OF ALBA IULIA, FACULTY OF ECONOMICS, ROMANIA

Annals - Economy Series, 2022, vol. 6, 101-106

Abstract: Nowadays online promotions are a common practice used when marketers want to promote a product or a service on a market. In this context, we found it interesting to study consumers’ opinion regarding online promotions. To achieve the aim of the paper, we investigated the following: the degree to which consumers follow and react to online promotions; how adequate they consider online promotions to be; how aggressive online promotions are perceived; main problems faced by consumers regarding online promotions; advantages and disadvantages of online promotions. Concluding remarks and policy implications are also addressed.

Keywords: consumer behavior; online platforms; promotions; digital marketing (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:cbu:jrnlec:y:2022:v:6:p:101-106

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