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MAKING VALID DECISIONS BY TOP MANAGEMENT AND MODERN TRENDS OF TOURISM OFFER IN SMALL ECONOMIES, AS AN EXAMPLE OF THE REPUBLIC OF SERBIA

Birsena Duljevic
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Birsena Duljevic: SECONDARY SCHOOL NIKOLA TESLA, GOJKA BACANINA 99 36300 NOVI PAZAR, REPUBLIC OF SERBIA

Annals - Economy Series, 2023, vol. 5, 120-126

Abstract: Making valid decisions by top management and modern trends in tourism offer in small economies requires a realistic appreciation of the business environment of tourist companies, i.e. legal entities that deal with the organization of tourist trips and other activities at the request of users of tourist services. The top management's decision-making in relation to the modern trends of the tourist offer in small economies implies the existence of an appreciation of the real facts of the economic and social environment in which tourist companies operate. However, decision-makers should take into account the fact that each tourist destination offers tourists a complex, complex and unique tourist product that is the result of the activities of tourist and non-tourist entities on the valorization of available natural resources and cultural heritage. It is the basis of appreciation of the characteristics of the tourist offer as the broadest basis for business decision-making by top management. The existence of features of possible influence such as static, i.e. the existence of a tourist offer that can be manifested in its physical attachment to certain localities, which is an important feature in the functioning of the tourist market, which is an important feature that must be fundamentally respected. In addition, the existence of spatial separation and most often the distance of the offer from the area where the tourist demand is concentrated is another segment that the top management of tourist companies should pay attention to when making business decisions. The third level of observation of work in tourism represents the totality of management decisions by top management with the aim of achieving the set basic goals that are valid for the functioning of tourism companies, which is of particular importance for business in small economies such as the Republic of Serbia. Often in the literature, one can see the emphasis on profit making as a guiding idea when making management decisions, but also increasing the sales of other sectors of the economy, such as increasing the marketing of agricultural products, increasing the sale of luxury products, etc.

Keywords: audit; tourist company; internal influencing factors; decision-making (search for similar items in EconPapers)
Date: 2023
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