IMPLICATIONS OF FINANCIAL BANKING MARKETING ON THE ROMANIAN LABOR MARKET

Roxana-Mihaela NIOATA (chireac) and Gabriela Ana Maria Lupu (Filip)
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Roxana-Mihaela NIOATA (chireac): UNIVERSITY OF CRAIOVA, DOCTORAL SCHOOL OF ECONOMIC SCIENCES ”EUGENIU CARADA”, CRAIOVA, ROMANIA
Gabriela Ana Maria Lupu (Filip): UNIVERSITY OF CRAIOVA, DOCTORAL SCHOOL OF ECONOMIC SCIENCES ”EUGENIU CARADA”,CRAIOVA, ROMANIA

Annals - Economy Series, 2024, vol. 4, 156-163

Abstract: The aim of this paper is to investigate the implications of financial and banking marketing on the Romanian labor market and the impact it has on the financial service. The changes that have taken place in recent years will significantly transform the financial and banking services landscape, the evolution and development of technologies, the emergence of mobile banking applications, online services, digital marketing as well as the need to train the workforce and adapt them to the new digital technologies have had an evolutionary impact on the Romanian labor market. Financial banking marketing plays a crucial role in the dynamics of the labor market in Romania, with significant implications on labor supply and demand. On the one hand, the marketing strategies adopted by financial institutions can influence the behavior of consumers and businesses, thus leading to a change in the structure of demand for certain professions and skills. All these transformations taking place on the Romanian labor market will lead to a change and an increase in the demand for financial and banking marketing professionals, to a dynamic consumer competition for products, but also to a challenge for the future of work in the dynamic Romanian economy.

Keywords: labor market structures; bank financial marketing; financial services; financial institutions (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:cbu:jrnlec:y:2024:v:4:p:156-163

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