MAINTAINING FAN ENGAGEMENT IN CASES OF LOW SPORTS PERFORMANCE

Popescu Marius Catalin, Costin Dan Eugen, Pasarin Leonardo Daniel, Popa Marian Gabriel, Filip Dan, Sandu Vlad Antonius and Barbu Mihai Constantin Razvan
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Popescu Marius Catalin: UNIVERSITY OF CRAIOVA, ROMANIA
Costin Dan Eugen: DUNAREA DE JOS UNIVERSITY OF GALATI, ROMANIA
Pasarin Leonardo Daniel: UNIVERSITY OF CRAIOVA, ROMANIA
Popa Marian Gabriel: UNIVERSITY OF CRAIOVA, ROMANIA
Filip Dan: TEACHERSECONDARY SCHOOL I.G. DUCA PETROSANI, ROMANIA
Sandu Vlad Antonius: UNIVERSITY OF CRAIOVA, ROMANIA
Barbu Mihai Constantin Razvan: UNIVERSITY OF CRAIOVA, ROMANIA

Annals - Economy Series, 2024, vol. 5, 175-183

Abstract: Fans are, more often than not, individuals who focus all their attention and energy in a specific direction. Fans don’t leave the TV, no matter what happens. They defend their favorites at all costs. And when a fan is present, anything can happen. In the paper "Maintaining Fan Engagement in Cases of Low Sports Performance", we provide a brief overview of the concept of sports fans, the unexpected influence they can have over a team or club, and we conclude the article with a small survey conducted among a group of fans to determine if there are any changes in their behavior when their favorite team or athlete experiences periods of reduced performance.

Keywords: fans; sport; relationship; social media; performance. (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:cbu:jrnlec:y:2024:v:5:p:175-183

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