REGENERATING THE FAN BASE IN CONDITIONS OF LOW SPORTS PERFORMANCE

Costin Dan Eugen, Pasarin Leonardo Daniel, Popescu Marius Catalin, Sandu Vlad Antonius, Diaconescu Dragoș Laurentiu and Popa Marian Gabriel
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Costin Dan Eugen: DUNAREA DE JOS UNIVERSITY OF GALATI, ROMANIA
Pasarin Leonardo Daniel: UNIVERSITY OF CRAIOVA, ROMANIA
Popescu Marius Catalin: UNIVERSITY OF CRAIOVA, ROMANIA
Sandu Vlad Antonius: UNIVERSITY OF CRAIOVA, ROMANIA
Diaconescu Dragoș Laurentiu: UNIVERSITY OF CRAIOVA, ROMANIA
Popa Marian Gabriel: UNIVERSITY OF CRAIOVA, ROMANIA

Annals - Economy Series, 2025, vol. 1, 107-115

Abstract: Sport plays an increasingly important role in the life of modern man, whether we exercise to maintain our health, or we relate to it as a source of entertainment. Football is a billion-euro industry. Tennis, basketball, American football, baseball, golf or handball are also very popular, attracting investment accordingly. The sport has hundreds of millions of followers worldwide, followers that "need" to be monetized. In the paper "Regenerating the fan base in conditions of low sports performance" initially presented what the term fan implies and its financial and emotional implications on teams or athletes, then we presented some methods by which a regeneration of the fan base can be effectively achieved when there are weaker periods from the point of view of results, and in the last part a small study based on the topic analysed in this article is presented.

Keywords: fans; sport; digital age; social media; VR; communication; integration (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:cbu:jrnlec:y:2025:v:1:p:107-115

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