FAN LOYALTY IN CASES OF LOW SPORT PERFORMANCE – HOW MUCH IS TOO MUCH?

Popa Marian Gabriel, Popescu Marius Catalin, Pasarin Leonardo Daniel, Diaconescu Dragos Laurentiu, Sandu Vlad Antonius and Costin Dan Eugen
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Popa Marian Gabriel: UNIVERSITY OF CRAIOVA, ROMANIA
Popescu Marius Catalin: UNIVERSITY OF CRAIOVA, ROMANIA
Pasarin Leonardo Daniel: UNIVERSITY OF CRAIOVA, ROMANIA
Diaconescu Dragos Laurentiu: UNIVERSITY OF CRAIOVA, ROMANIA
Sandu Vlad Antonius: UNIVERSITY OF CRAIOVA, ROMANIA
Costin Dan Eugen: DUNAREA DE JOS UNIVERSITY OF GALATI, ROMANIA

Annals - Economy Series, 2025, vol. 1, 190-199

Abstract: Sport is one of the most precious elements of life. And sports competitions are part of human nature. Since ancient times, people have organized contests and eagerly awaited the outcome. Why is fan loyalty such an important factor? Because this factor is intrinsic and includes the emotional attachment and devotion that people have towards a favourite athlete or a certain favourite sports team. This loyalty involves cheering and supporting athletes during competitions and a deep sense of commitment, passion, and identification with the team's values and goals. This devotion sometimes makes the fans cross certain limits, forget the show side of the sport, and enjoy and enjoy the match or sports competition. It does not infrequently happen that certain actions of athletes, and certain statements of theirs have a great impact on their fans and determine their behaviour. From this point of view, if it is the athlete's attitude that prompts the fans to act in a certain way, then it is indeed worth holding the athlete accountable for the influence he has on the fans and the way he uses them. this. In this way, the athletes would also be more circumspect about their statements and their behavior, and the fans would no longer have negative exhortations, either openly expressed or only understood. In this paper, in the first part, we provide a brief description of the fans, their typology, what this loyalty phenomenon entails, and how it manifestsitself, and in the second part we continue with a smallstudy based on thissportsloyalty phenomenon.

Keywords: fans; sport; digital age; social media; loyalty. (search for similar items in EconPapers)
Date: 2025
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