PROPOSED FANS' SOLUTIONS TO IMPROVE A SPORTS CLUB RESULTS IN PERIODS OF LOW SPORT PERFORMANCE

Sandu Vlad Antonius, Pasarin Leonardo Daniel, Costin Dan Eugen, Popa Marian Gabriel, Diaconescu Dragoa Laurentiu, Dumitru Roxana and Popescu Marius Catalin
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Sandu Vlad Antonius: UNIVERSITY OF CRAIOVA, ROMANIA
Pasarin Leonardo Daniel: UNIVERSITY OF CRAIOVA, ROMANIA
Costin Dan Eugen: DUNAREA DE JOS UNIVERSITY OF GALATI, ROMANIA
Popa Marian Gabriel: UNIVERSITY OF CRAIOVA, ROMANIA
Diaconescu Dragoa Laurentiu: UNIVERSITY OF CRAIOVA, ROMANIA
Dumitru Roxana: UNIVERSITY OF CRAIOVA, ROMANIA
Popescu Marius Catalin: UNIVERSITY OF CRAIOVA, ROMANIA

Annals - Economy Series, 2025, vol. 2, 238-246

Abstract: Sport has a universal magnetism, being present in all meridians of the world, at all times, and in all types of civilizations. Its attractiveness is manifested at the level of all demographic segments. Sport is a personalized product, acquiring specific individual traits - "playing styles" - and nationalized, gaining specific national traits - "Brazilian football", "English football", "Italian football", etc. In the present paper, we discuss the Universitatea Craiova sports club, a brief history of this club and its performances, then a brief presentation of the marketing mix carried out within it, and ending with a study on the proposed fans solutions to the club to manage to overcome the difficult periods.

Keywords: history; sport; digital age; social media; marketing (search for similar items in EconPapers)
Date: 2025
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