FAN EXPERIENCE MANAGEMENT IN THE ONLINE ENVIRONMENT

Sandu Vlad Antonius, Costin Dan Eugen, Popa Marian Gabriel, Diaconescu Dragos Laurentiu, Dumitru Roxana, Popescu Marius Catalin and Pasarin Leonardo Daniel
Additional contact information
Sandu Vlad Antonius: UNIVERSITY OF CRAIOVA, ROMANIA
Costin Dan Eugen: DUNAREA DE JOS UNIVERSITY OF GALATI, ROMANIA
Popa Marian Gabriel: UNIVERSITY OF CRAIOVA, ROMANIA
Diaconescu Dragos Laurentiu: UNIVERSITY OF CRAIOVA, ROMANIA
Dumitru Roxana: UNIVERSITY OF CRAIOVA, ROMANIA
Popescu Marius Catalin: UNIVERSITY OF CRAIOVA, ROMANIA
Pasarin Leonardo Daniel: UNIVERSITY OF CRAIOVA, ROMANIA

Annals - Economy Series, 2025, vol. 3, 130-138

Abstract: In recent decades, the Internet has become an essential component of modern life, transforming the way we communicate, learn, and go about our daily activities. In a dynamic and ever-changing world, access to online information and services has given us unlimited opportunities to improve our quality of life. The Internet is no longer just a tool for finding information; it represents a complex and varied platform for entertainment, relaxation, and education. In the past, the public image of athletes was largely controlled by traditional media. Today, thanks to social platforms, athletes can communicate directly with their fans, showcase moments of triumph, and address controversies and rumours, all on their terms. This freedom allows them to cultivate a personal brand and establish themselves as models and influencers. The online environment has greatly expanded the fan base of athletes. Instead of being limited to local fans or attendees of specific events, athletes can now interact with fans from all over the world. A notable example is Cristiano Ronaldo, who has over 612 million followers on Instagram. With each sponsored post, Ronaldo earns around $2.3 million, demonstrating the economic power of such a large online presence. In the paper "Fan experience management in the online environment" we discuss how technology and the Internet have changed sports and the way of interacting with sports fans, then we present what digital presence of fans means, and we conclude with a small study in which we present people's opinion regarding the online environment and how it has revolutionized sports.

Keywords: fans; sport; digital age; social media; communication; integration. (search for similar items in EconPapers)
Date: 2025
References: Add references at CitEc
Citations:

Downloads: (external link)
https://www.utgjiu.ro/revista/ec/pdf/2025-03/11_Sandu.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:cbu:jrnlec:y:2025:v:3:p:130-138

Access Statistics for this article

More articles in Annals - Economy Series from Constantin Brancusi University, Faculty of Economics Contact information at EDIRC.
Bibliographic data for series maintained by Ecobici Nicolae ( this e-mail address is bad, please contact ).