FAN EXPERIENCE MANAGEMENT IN SOCIAL MEDIA

Sandu Vlad Antonius, Costin Dan Eugen, Popa Marian Gabriel, Popescu Marius Catalin, Pasarin Leonardo Daniel and Dumitru Roxana
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Sandu Vlad Antonius: UNIVERSITY OF CRAIOVA, ROMANIA
Costin Dan Eugen: DUNAREA DE JOS UNIVERSITY OF GALATI, ROMANIA
Popa Marian Gabriel: UNIVERSITY OF CRAIOVA, ROMANIA
Popescu Marius Catalin: UNIVERSITY OF CRAIOVA, ROMANIA
Pasarin Leonardo Daniel: UNIVERSITY OF CRAIOVA, ROMANIA
Dumitru Roxana: UNIVERSITY OF CRAIOVA, ROMANIA

Annals - Economy Series, 2025, vol. 3, 289-297

Abstract: Activity on social platforms is vital for athletes/athletes/sports clubs to spread their message. It's a great approach to get in touch with fans personally, inform them about new products or services, and humanize the connection between the two camps. sports clubs and athletes can reach an audience far beyond their immediate vicinity by engaging in meaningful online conversations and publishing compelling content. An active and interactive social media presence can also lead to numerous opportunities. First of all, it is about interconnection with other people/sports fans who share the same interests/beliefs, and the possibility to participate in relevant debates. This leads to gaining trust from the network, ultimately building brand authenticity and strengthening the relationship with sports fans. However, it's not all fun and games. Maintaining an authentic and consistent presence on social media is essential. Establishing a positive online presence requires the creation of diverse content, mutual communication between fans and athletes or clubs, meaningful discussions, and compliance with site policies. Not only is the popularity of athletes affected by social media, but also their performance. A strong online presence can give athletes a motivational boost, knowing they have the support of millions of fans. Social platforms also provide a space for athletes to receive real-time feedback and encouragement, which can help improve their performance on the field. In the paper “Fan experience management in social media” Social networks have evolved in ways we could not imagine 10 years ago, and the interaction with the sports world, with athletes and athletes has evolved into a mutually beneficial relationship, as sports entities promote and support solid relationships with fans with the help of these platforms, thus we try in this theme, to emphasize the importance of social networks in the sports sector, how fans can benefit from these developments and how. it helps a better connection between fans and athletes.

Keywords: fans; sport; digital age; social media; loyalty; online presence (search for similar items in EconPapers)
Date: 2025
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