THE RISE OF EMOTIONAL TOURISM: A NEW PARADIGM IN LUXURY TRAVEL AND ITS STRATEGIC IMPLICATIONS

Dinu Loredana and Dinu Gabriel
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Dinu Loredana: BABES – BOLYAI UNIVERSITY, FACULTY OF ECONOMICS AND BUSINESS ADMINISTRATION, DEPARTMENT OF BUSINESS ADMINISTRATION - RESITA
Dinu Gabriel: BABES – BOLYAI UNIVERSITY, FACULTY OF ECONOMICS AND BUSINESS ADMINISTRATION, DEPARTMENT OF BUSINESS ADMINISTRATION - RESITA

Annals - Economy Series, 2025, vol. 4, 126-138

Abstract: This paper explores how emotions experienced by tourists during luxury vacations influence the perceived value of the experience and their loyalty intentions. Based on a questionnaire administered to a sample of 116 respondents who recently stayed at a premium resort, five emotional dimensions were assessed: joy, fascination, serenity, gratitude, and admiration. Statistical analysis (descriptive indicators, chi-square tests, Spearman correlations) revealed that these emotions are experienced relatively uniformly, with no significant influence from gender or other demographic factors. Moderate correlations between emotional states and loyalty suggest that emotional tourism plays a key role in shaping the connection between tourists and destinations. The findings support the need for a strategic shift in luxury tourism marketing from focusing solely on tangible service quality to emphasizing authentic emotional value.

Keywords: emotional tourism; luxury tourism; affective experience; customer loyalty (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:cbu:jrnlec:y:2025:v:4:p:126-138

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