THE TRANSFORMATION OF RURAL COMMUNITIES THROUGH URBAN TO RURAL RELOCATION. MARKETING STRATEGIES IN SUSTAINABLE DEVELOPMENT

Mihalceanu (stan) Ecaterina
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Mihalceanu (stan) Ecaterina: DIGITAL TRANSFORMATION LEADER, VALCEA, ROMANIA

Annals - Economy Series, 2025, vol. 4, 335-341

Abstract: Urban-rural relocation has become a growing trend in Europe and Romania, driven by the desire for healthier, more sustainable lifestyles and enabled by remote work technologies. This movement aligns with the EU's Sustainable Development Goals, specially SDG 3 (Health and Well-being), SDG 11 (Sustainable Cities and Communities), and SDG 15 (Life on Earth). Benefits will include reducding the stress, simple access to fresh food, and the revitalization of rural communities through improved infrastructure, economic growth, and cultural diversity. Problems like trouble with integration, not having enough infrastructure, or not having any at all, and making sure everyone can get free education and healthcare need to be fixed quickly. Some solutions are investing in rural development, creating different social programmes to help people integrate, and forming collaborations between the government, non-profits, and private corporations. To promote rural life, we need to employ strong marketing tools like segmentation, rural branding, and social media integration. Moving people from cities to rural areas is a long-term solution for easing traffic in cities and bringing new life to rural areas. With coordinated efforts, this trend can transform rural areas into vibrant and sustainable communities that contribute significantly to achieving the EU's SDGs.

Keywords: rural transformation; marketing strategies; EU alignment; relocation trend (search for similar items in EconPapers)
Date: 2025
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