DIGITALIZATION OF STRATEGIC MANAGEMENT ANALYSIS PROCESSES FOR EU COMPANIES

Neamtu Liviu and Neamtu Adina Claudia
Additional contact information
Neamtu Liviu: CONSTANTIN BRANCUSI UNIVERSITY FROM TARGU JIU
Neamtu Adina Claudia: CONSTANTIN BRANCUSI UNIVERSITY FROM TARGU JIU

Annals - Economy Series, 2025, vol. 6, 201-208

Abstract: The article explores the impact of digital transformation on strategic analysis processes, highlighting how digital technologies are revolutionizing strategic analysis to serve as a basis for planning and executing organizational strategies. The article also analyzes the differences between American and European firms regarding technological advancement in the field of strategic analysis. The digitalization of strategic management analysis represents a key transformation for firms in the European Union (EU), integrating technologies such as artificial intelligence (AI), cloud computing and big data analytics to improve real-time access to data, predictive analytics and decision-making agility. Recent research, including the EU Digital Decade 2025 report, highlights a significant gap in the adoption of these technologies between the US (60% cloud, massive AI adoption) and the EU (41% cloud, low investment in AI), which affects European IT productivity (1.7% annually vs. 3.5% in the US).

Keywords: strategy; strategic analysis; digital; gap UE-USA (search for similar items in EconPapers)
Date: 2025
References: Add references at CitEc
Citations:

Downloads: (external link)
https://www.utgjiu.ro/revista/ec/pdf/2025-06/18_Neamtu.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:cbu:jrnlec:y:2025:v:6:p:201-208

Access Statistics for this article

More articles in Annals - Economy Series from Constantin Brancusi University, Faculty of Economics Contact information at EDIRC.
Bibliographic data for series maintained by Ecobici Nicolae ().