Brand «Sochi-2014» as a Tool of Modern Public Policy at the Federal and Regional Levels

L. V. Kazimirchik ()

Outlines of global transformations: politics, economics, law, 2014, vol. 7, issue 2

Abstract: The author identifies five criteria of the success of the brand as a political tool of modern public policy at all levels of government and considers their brand through the XXII Winter Olympic Games. Disclose specific examples the possibility of using this tool in politics.

Date: 2014
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