Case Study 1, DISNEY - HOW I EARNED MY MOUSE EARS

Marius Bulearcă and Suzana Bulearca ()
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Suzana Bulearca: Junior Digital Media Account Manager at Adido, Bournemouth, United Kingdom

Revista de Economie Industriala (Journal of Industrial Eonomics), 2012, vol. 10, issue 1, 101-110

Abstract: This paper is intended as a case study aiming to explore and apply for Walt Disney Co. the concepts and statements formerly-discussed in two-previously papers, namely core competencies as a pragmatic strategic concept helping organisations achieve long-term competitive advantage, and the link between core competencies and the effectiveness of several organisational strategies.

Keywords: core competencies; organisational competitive advantage; strategic management (search for similar items in EconPapers)
JEL-codes: D03 L82 M21 O12 (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:cei:recind:v:10:y:2012:i:1:p:101-110

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