Case Study 2, GOOGLE - A KNOWN VERB IN THE DICTIONARY

Marius Bulearcă and Daniel Tamarjan ()
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Daniel Tamarjan: Online Marketing Manager at Freedom Healthnet Ltd., Poole, United Kingdom

Revista de Economie Industriala (Journal of Industrial Eonomics), 2012, vol. 10, issue 1, 111-120

Abstract: This paper is intended as a case study aiming to explore and apply for Google the concepts and statements formerly-discussed in two-previously papers, namely core competencies as a pragmatic strategic concept helping organisations achieve long-term competitive advantage, and the link between core competencies and the effectiveness of several organisational strategies.

Keywords: core competencies; organisational competitive advantage; strategic management (search for similar items in EconPapers)
JEL-codes: D03 L86 M21 O12 (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:cei:recind:v:10:y:2012:i:1:p:111-120

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