Marketingul între noi repere - o interpretare ecologista

Doina Tataru
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Doina Tataru: Centre for Industrial Economics and Services, Romanian Academy, Bucharest

Revista de Economie Industriala (Journal of Industrial Eonomics), 2004, vol. 2, issue 2, 19

Abstract: Mentalities are hard to be changed. Nevertheless, times change and the busines environment, too. Faster even then many people's atitude towards labour and business. Nevertheless research activities conducted worldwide show, that the public feeling is not on the side of the big business successes. Marketing developments prove this idea in time. The respective process suggests we have a communication problem and even a credibility one. Il also suggests the need of possible corrective steps to get a more efficient communication with the public. An ecological approach for the market strategies seems to be the future solution. Because the public opinion is, finaly, a control force in a democracy, an informed public is really one of the costs of keeping a company on the market. As a result, one might consider just a single tool to be used by a company in order to build or regain the much desired credibility and become responsable citizen for the community: to face its public in a total harnony with its own objectives.

Date: 2004
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