Mediul de marketing în turism si cultura

Elena Istoc

Revista de Economie Industriala (Journal of Industrial Eonomics), 2005, vol. 3, issue 2, 22

Abstract: The marketing environment surrounds and has an impact upon the (touristic or cultural) organization. There are three key perspectives on the marketing environment, namely: the macro-environment (including: economic factors, natural factors, socio-cultural factors, technological factors, political and legislative factors, demographic factors); micro-environment (constituted by consumers, suppliers, agents and competitors) and the internal environment.

Date: 2005
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Persistent link: https://EconPapers.repec.org/RePEc:cei:recind:v:3:y:2005:i:2:p:22

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