La relación entre las cooperativas agrarias de primer y segundo grado desde la perspectiva del marketing de relaciones y redes: propuesta de un modelo para su estudio

Narciso Arcas Lario (), Miguel Hernández Espallardo () and José Luis Munuera Alemán ()
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Narciso Arcas Lario: Universidad Politécnica de Cartagena
Miguel Hernández Espallardo: Universidad de Murcia
José Luis Munuera Alemán: Universidad de Murcia

CIRIEC-España, revista de economía pública, social y cooperativa, 2000, issue 36, 179-202

Abstract: The socioeconomic importance of first and second order marketing cooperatives, the role they play in the fruit and vegetable channel, and the problems associated with their establishment and development, justify the efforts to discover the success factors of the relationship between them. However, little attention has been paid to this topic by researchers in the agro food sector. Therefore it is necessary to use the marketing disciplines that provide us with a theoretical body of knowledge that can be applied to the study of the relationship between first and second order marketing cooperatives in the agricultural sector. Thus, the purpose of this article is to develop a framework that can be used for empirically analyzing this type of relationships from the perspective of the relational and network marketing.

Keywords: Agricultural marketing; marketing cooperatives; agricultural marketing channel; relational and network marketing; interorganizational relationships. (search for similar items in EconPapers)
JEL-codes: M31 Q13 (search for similar items in EconPapers)
Date: 2000
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Persistent link: https://EconPapers.repec.org/RePEc:cic:revcir:y:2000:i:36:p:179-202

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