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How do selling mechanisms affect profits, surplus, capacity and prices with unknown demand?

Patrick Hummel

Canadian Journal of Economics, 2018, vol. 51, issue 1, 94-126

Abstract: I analyze a model in which a seller wishes to sell multiple homogeneous goods to a large group of buyers with unknown demand. The seller may either sell objects via a posted-price mechanism, a discriminatory-price auction, a uniform-price auction, their open-bid analogs, or a revelation mechanism in which the seller first asks all potential buyers to report their valuations and then sets a reserve price. I show that the revelation mechanism leads to the greatest profits, the auction mechanisms result in identical expected profits and the posted-price mechanism results in the smallest profits. However, the more profitable mechanisms impose stronger informational requirements that may make these mechanisms infeasible in practice, and the posted-price mechanism also results in the greatest total surplus. I also find the seller chooses a lower capacity and reserve price in an auction than in the posted-price mechanism.

JEL-codes: D40 (search for similar items in EconPapers)
Date: 2018
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