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Price Reductions-an Effective Method of Attracting Customers and Improve the Level of Sales

Gabriela Oprea () and Alina Gabriela Brezoi ()
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Gabriela Oprea: Petroleum – Gas University from Ploie?ti, Romania
Alina Gabriela Brezoi: Petroleum-Gas University from Ploiesti, Romania

North Economic Review, 2017, vol. 1, issue 1, 167-173

Abstract: We are tempted to buy the desired products at a lower price. But how small can the price be? Up to what level might decrease the price of a blouse or a shirt from company X? Reducing the price decreases the quality level of the product concerned? These questions have led to case study that will be presented in this paper.

Keywords: price; discount; sales; international affairs (search for similar items in EconPapers)
JEL-codes: F10 F23 M16 Q21 (search for similar items in EconPapers)
Date: 2017
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Handle: RePEc:clj:noecrw:v:1:y:2017:i:1:p:167-173