Price Reductions-an Effective Method of Attracting Customers and Improve the Level of Sales
Gabriela Oprea () and
Alina Gabriela Brezoi ()
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Gabriela Oprea: Petroleum – Gas University from Ploie?ti, Romania
Alina Gabriela Brezoi: Petroleum-Gas University from Ploiesti, Romania
North Economic Review, 2017, vol. 1, issue 1, 167-173
We are tempted to buy the desired products at a lower price. But how small can the price be? Up to what level might decrease the price of a blouse or a shirt from company X? Reducing the price decreases the quality level of the product concerned? These questions have led to case study that will be presented in this paper.
Keywords: price; discount; sales; international affairs (search for similar items in EconPapers)
JEL-codes: F10 F23 M16 Q21 (search for similar items in EconPapers)
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Persistent link: https://EconPapers.repec.org/RePEc:clj:noecrw:v:1:y:2017:i:1:p:167-173
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