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New Strategic Orientation of Firms Based on Value Innovation

Corina M. Rãdulescu ()
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Corina M. Rãdulescu: Technical University of Cluj-Napoca, Romania

North Economic Review, 2017, vol. 1, issue 1, 303-311

Abstract: Adapting of companies to a continuous commercial, social and technological environment change requires new strategic orientation based on strategic innovation. Innovation is one of the main factors that allow firms to achieve success. Disruptive innovation leads companies to rapidly achieve competitive advantage. Strategic innovation creates new markets where rough competition is diminished by reshaping consumer’s value. The paper investigates the factors contributing to value innovation in the furniture industry from Maramure? County and setting up a framework for Blue Ocean strategy.

Keywords: Value innovation; strategy canvas; Blue Ocean strategy; business model innovation (search for similar items in EconPapers)
JEL-codes: M1 M2 O1 O2 (search for similar items in EconPapers)
Date: 2017
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Handle: RePEc:clj:noecrw:v:1:y:2017:i:1:p:303-311