Reputation built on the companies' values

Cornel Grigorut ()

Constanta Maritime University Annals, 2012, vol. 18, issue 2, 309-312

Abstract: While self esteem is important for reputation, the main goal of reputation is not “the organization to be enjoyable for others” but to set it apart from competitors. Reputation precedes faith. Values are the basis of reputation, since they determine organizational decisions. Reputation may be the most important asset entrusted to the top management of the institution. As an intangible asset, it can help define and meet the needs, interests and expectations of collaborators and the public, being a differentiating factor in the competition. It is an asset which can hardly be restored as it is based on perceptions and expectations (confirmed or not)

JEL-codes: M0 M1 (search for similar items in EconPapers)
Date: 2012
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