Marketing research on students' perception regarding economic engineering in transports specialization

Cristea Viorela-Georgiana, Olteanu Ana-Cornelia and Surugiu Ioana
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Cristea Viorela-Georgiana: Constanta Maritime University Romania
Olteanu Ana-Cornelia: Constanta Maritime University Romania
Surugiu Ioana: Constanta Maritime University Romania

Constanta Maritime University Annals, 2013, vol. 20, issue 2, 217-220

Abstract: This research aims to analyze the students’ perception over their faculty, Faculty of Navigation and Naval Transport, regarding Economic Engineering in Transports specialization from Constanta Maritime University. This research aims to highlight the students’ view about the way their faculty is being perceived. Also, this research aims to analyze the differences between those from Economic Engineering in Transports and those from other faculties within Constanta Maritime University. Another objective of this study case is to reduce uncertainty over the management’s marketing behavior because it provides information about college students regarding their attitudes, opinions and behavior. The research technique used in this project is based on a questionnaire survey method

JEL-codes: R0 R4 (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:cmc:annals:v:20:y:2013:i:2:p:217-220

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