The agenda setting theory in the written Romanian media

Corina Rotar and Ioana Lepădatu
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Corina Rotar: Faculty of Political, Administrative and Communication Sciences, Babes-Bolyai University, Cluj-Napoca, Romania
Ioana Lepădatu: Faculty of Political, Administrative and Communication Sciences, Babes-Bolyai University Cluj-Napoca, Romania

Management Intercultural, 2013, issue 29, 302-312

Abstract: The paper shows the relation between mass media and the public and focuses on the agenda setting theory and its effects at a social level. As a main purpose agenda setting states that mass media tries to create interest to the public regarding some important issues. The theory starts with two main hypotesis: 1 – mass media does not reflect the reality; it filters and shapes it; and 2 – the media focuses only on some particular subjects; in this way the public is made to believe that these specific subjects are most important than others. (Agenda Setting Theory, 2012). For the empirical part of our research, we analyzed a number of five national newspapers and three local ones, for a period of one week. We are trying to find out the way the media agenda is build and present for the public, both at a local level as well at a national one.

Keywords: Agenda Setting Theory; Media agenda; Public; Newspapers (search for similar items in EconPapers)
JEL-codes: Z19 (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:cmj:interc:y:2013:i:29:rotar

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