THE INFLUENCE OF EXTRACURRICULAR ACTIVITIES ON THE ATTRACTIVENESS OF A UNIVERSITY

Oana Dumitrascu and Constantin Manuel Hila
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Oana Dumitrascu: Faculty of Economics, Department of Management, Marketing and Business Administration,“Lucian Blaga” University, Sibiu, Romania
Constantin Manuel Hila: The KPI Institute, Sibiu, Romania

Management Intercultural, 2014, issue 32, 45-52

Abstract: The main goal of this study is to analyse the influence of the extracurricular offer on the attractiveness of the study location, analysing four universities from Germany. This study aims to determine the involvement of students in extracurricular activities, their awareness, and to formulate recommendations for the University of Applied Sciences Worms. The research focuses on the sports activities offer. The study has been accomplished using the bibliographic study, the methodology of qualitative and quantitative research, using various secondary and primary sources. Using the survey method, data from 699 students from Germany, registered in the university year 2013/2014 were gathered. The collected data were analysed through univariate and bivariate analysis. As a result of the study, specific gaps from each region are identified regarding the extracurricular offer of the analysed universities and recommendations for the University of Applied Sciences Worms are formulated.

Keywords: Extracurricular activities; Students’ awareness; Students’ involvement; University marketing (search for similar items in EconPapers)
JEL-codes: I23 (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:cmj:interc:y:2014:i:32:p:45-52

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