INNOVATIVE MARKETING FOR SMES USING SOCIAL MEDIA

Alexandra E. Rusăneanu
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Alexandra E. Rusăneanu: Academia de Studii Economice, București, România

Management Intercultural, 2014, issue 32, 71-76

Abstract: One of the most difficult challenges for small businesses is to decide which strategy to use for marketing or advertising to generate as much profit using the limited resources available. This study aims to identify ways to promote online using social platforms. With the advent of social media, marketing has undergone radical changes in the way to promote and attract customers. With this technology small and medium companies can identify categories of customers they want to reach much easier. They can also control the content provided and can focus each type of content to the targeted customer category.

Keywords: Marketing; SMEs; Social Media (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:cmj:interc:y:2014:i:32:p:71-76

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