EMPLOYER BRAND SCALE DEVELOPMENT. THE CASE OF IT COMPANIES IN ROMANIA

Anca Maria Clipa and Catalin Clipa
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Anca Maria Clipa: Alexandru Ioan Cuza University of Iasi, Romania

Management Intercultural, 2018, issue 41, 81-86

Abstract: The employer brand is an important element to be taken into consideration by the management due to its influence in the attraction and retention of talented employees. The purpose of this paper is to explore the dimensions of the employer brand from the perspective of Romanian employees in the IT industry. In order to identify functional benefits components, economic benefits components and psychological benefits components we conducted an exploratory factor analysis using the Principal Component technique and Varimax rotation with Kaiser Normalization method. The 2 factors of the functional benefits component are company values and factor 2 training and development. The economic factors are bonuses and other economic benefits and the second factor insurances. The psychological benefits also include 2 factors: employees’ recognition and good working conditions.

Keywords: Employer brand; Functional; economic and psychological benefits; IT Romanian Service Industry (search for similar items in EconPapers)
JEL-codes: M12 M14 (search for similar items in EconPapers)
Date: 2018
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