THE PERCEPTION OF NEIGHBOUR COUNTRIES IN BULGARIA

Georgi Marinov () and Irena Levkova
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Irena Levkova: Faculty of Pedagogy, Plovdiv University "Paisii Hilendarski"

Network Intelligence Studies, 2013, issue 2, 97-101

Abstract: The image of the country can be influential in various buying decisions, especially in cases where there is a strong competition among market players and if price is not the factor with the utmost importance. In a psychosemantic experiment we study the demand patterns for imported goods in Bulgaria. We aim to assess how Bulgarian citizens build their image of other countries, especially the neighbour ones. We find that “market dimension” and “power dimension” are the major factors in the perceptions. We find also that perceptions of Bulgarian respondents give a more important role in Bulgarian economy to globally more important economies, despite the vicinity of neighbour countries.

Keywords: neighbour countries image; psychosemantics; Balkan countries (search for similar items in EconPapers)
JEL-codes: D03 D81 F16 F41 F60 (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:cmj:networ:y:2013:i:2:p:97-101

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