IMPACT OF THE NEW MEDIA KNOWLEDGE ON THE ORGANIZATION MANAGEMENT

Mihaela Stoica, Alexandra Ioanid and Felix Dumitrescu
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Mihaela Stoica: University “Politehnica” of Bucharest, Romania
Alexandra Ioanid: University “Politehnica” of Bucharest, Romania
Felix Dumitrescu: University “Politehnica” of Bucharest, Romania

Network Intelligence Studies, 2014, issue 3, 115-121

Abstract: Due to globalization new media strongly impacts organizations and management approaches. Access to social media platforms, open source movement, online collaboration, rapid communication and increasing power of consumers push hierarchical organization towards flexibility and adaptability. New media offers a wide range of channels for information on competitors, for brand promotion and to new markets. But competitors have also access to the same instruments. Globalization in terms of communication on collaborative platforms, determines organizations to adopt cross-cultural and cross-organizational approaches to ensure sending the right message to the right market at the right time. Maintaining organization globally competitive implies top human resources with a trans-disciplinary background and knowledge of using the new media infrastructure sustained by a right organizational structure. This paper aims at demonstrating, with some examples too, how new media is leading decision making process to a new level for protecting organization’s image setting new norms and principles for organization and people in order to achieve best results.

Keywords: new media; organizational structure; cross-cultural; cross-organizational; human resources knowledges; competitive intelligence (search for similar items in EconPapers)
JEL-codes: L16 L17 M15 M54 O33 (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:cmj:networ:y:2014:i:3:p:115-121

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