FRANCHISE FROM FAMILY BUSINESS?
Gergő Kun and
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Adrián Nagy: Faculty of Economics and Business, University of Debrecen, Debrecen, Hungary
Gergő Kun: Faculty of Economics and Business, University of Debrecen, Debrecen, Hungary
Veronika Fenyves: Faculty of Economics and Business, University of Debrecen, Debrecen, Hungary
Network Intelligence Studies, 2016, issue 7, 85-91
The purpose of this study was to examine the franchise as a form of enterprise in perspective to existing family businesses and how can they operate this way. Why is this form better for them, what advantages it has? In this case an ice cream shop’s economic inidicators were examined ,one which is owned by a hungarian family in Jász-Nagykun-Szolnok county who runs several shops like this. That is why this study was made, to find out if it is possible to run it sucsessfully and what costs does the newcomers in the franchise business network have to pay and how much is the time on the return of investments.
Keywords: Franchise; Family business; Enterprise (search for similar items in EconPapers)
JEL-codes: L84 (search for similar items in EconPapers)
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Persistent link: https://EconPapers.repec.org/RePEc:cmj:networ:y:2016:i:7:p:85-91
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