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Irina R. Kancheva
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Irina R. Kancheva: University of Economics, Varna, Bulgaria

Network Intelligence Studies, 2017, issue 10, 123-130

Abstract: Purchase and consumption behavioral patterns of various family formations in different social and cultural contexts have been subject to intensive investigation over the recent years. Residential real estate as a product category represents one of the most complex household purchases incorporating a wide diversity of attributes to be considered in order to match family members’ needs within available resources. The purpose of this paper is to add some insights into spousal perceptions of gender role specialization throughout a residential real estate purchase family decision-making process. The distribution of influence between husbands and wives across three decision-making stages, three sub-decisions and twelve housing attribute choices and the relative importance of twelve residential real estate characteristics are examined using a convenience sample of both spouses in 127 Bulgarian heterosexual married and cohabiting couples.

Keywords: Gender Roles; Relative Influence; Family Purchase Decision-making; Residential Real Estate (search for similar items in EconPapers)
JEL-codes: D12 J12 R21 (search for similar items in EconPapers)
Date: 2017
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Handle: RePEc:cmj:networ:y:2017:i:10:p:123-130