INTERNET CONSUMERS' PERCEPTION OF ONLINE ADVERTISING

Alexandra Giuliana Andronic
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Alexandra Giuliana Andronic: Alexandru Ioan Cuza University of Iasi, Romania

Network Intelligence Studies, 2019, issue 13, 71-79

Abstract: Over the last 2 decades, the Internet has transformed our lives, becoming the most frequently used means of communication. Unlike traditional media, the Internet has also become a very important advertising tool thanks to its versatility, interactivity and ability to target relevant consumers. This article analyses consumers’ perception of online advertising, based on by research carried out on a sample of 50 participants. This paper will outline trends in the advertising environment in Romania.

Keywords: Internet; Advertising; Marketing online; Online advertising; Online consumer behavior; Digital marketing (search for similar items in EconPapers)
JEL-codes: M30 (search for similar items in EconPapers)
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:cmj:networ:y:2019:i:13:p:71-79

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