A NEW CLASSIFICATION OF SMES IN THE DIGITAL ECONOMY CONTEXT

Maximilian Robu
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Maximilian Robu: Faculty of Economics and Business Administration, “Alexandru Ioan Cuza” University of Iasi, Iasi, Romania

SEA - Practical Application of Science, 2013, issue 1, 150-155

Abstract: In a highly dynamic and competitive environment as the online one, SMEs need to adapt and change their behavior, requiring a rethinking of classification criteria. Social media is changing the way people interact, but also changing organizations and how they operate. Social networks are no longer just a simple tool to create a network of friends; they have become a destination for business. We can also talk of a new world of business, a new way of working; the freelancers have a share of the increasingly significant. Cloud computing is the support for all changes in the current environment, providing the tools necessary to conduct activities anywhere. Given the mentioned arguments, we consider that the classification of SMEs according to a new set of criteria: operating environment, geographical area, type of employees in the company or how they organize marketing activities.

Keywords: SME; Digital economy; Cloud; Modern (search for similar items in EconPapers)
JEL-codes: E20 E24 E29 M21 (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:cmj:seapas:y:2013:i:1:robum

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