MEDIA AND THE AUDIENCE-DRIVEN DISSEMINATION OF NOTHINGNESS

Alina Petra Marinescu-Nenciu
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Alina Petra Marinescu-Nenciu: Faculty of Sociology and Social Work, University of Bucharest, Romania

SEA - Practical Application of Science, 2014, issue 3, 338-347

Abstract: On the one hand, the present paper tries to figure out the premises for the nowadays twisted relationship existing between mass media and audience in times when the televisual message gets continuously adapted in order to fit the needs of a chameleonic globalized audience that contradicts the growing ratings by declaring its discontent regarding the received mediated information. Therefore, the article tries to explain why people keep watching TV and prioritize exactly the media providers that offer them the least of what they supposedly look for. On the other hand, the study intends to shed a new light over the twists that take place in the mass media realm itself. If until recently the media have been known as the best providers of instrumental information that helped the public control the surrounding environment, the lately growing interest in general information may conduct to a change of paradigm in the self-attributed functions of both new and old mass communication media.

Keywords: Mass media; Audience; Instrumental information; Social pressure; Global (search for similar items in EconPapers)
JEL-codes: D83 L82 Y80 (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:cmj:seapas:y:2014:i:3:p:338-347

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