USING SOCIAL MEDIA IN THE ROMANIAN HERITAGE CONSUMPTION. OBSERVATIONS AND RECOMMENDATIONS

Daniela Popescul and Mircea Georgescu
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Daniela Popescul: „Alexandru Ioan Cuza” University of Iași, 700505, Romania
Mircea Georgescu: „Alexandru Ioan Cuza” University of Iași, 700505, Romania

SEA - Practical Application of Science, 2014, issue 5, 533-538

Abstract: Today, the high level of use and interaction of Social Media influences greatly the business environment which is thus exposed to a paradigm shift, where hierarchies fall apart and the communication and collaboration create wider and wider networks for the employees and all the partners of the organizations. All the economic sectors, including the tourism and services, are affected. In this spirit, this paper discusses the opportunities and challenges that emerge from the contemporary Social Media evolution for promoting the tourism potential of a country or region. We have noticed changes facilitated by the Web 2.0 related technologies regarding the delivery of information, and the relationship with the modern tourist. According to this information, we have come to several conclusions and recommendations in order to increase the visibility and consumption of Romanian heritage in the 2014 -2020 time horizon.

Keywords: Social Media; Innovative heritage consumption; Romanian Regional Operational Programme 2007 – 2013; Romanian Regional Operational Programme 2014 – 2020 (search for similar items in EconPapers)
JEL-codes: O33 (search for similar items in EconPapers)
Date: 2014
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Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:cmj:seapas:y:2014:i:5:p:533-538

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