STRATEGIC COMMUNICATION IN MULTINATIONAL COMPANIES

Alexandrina Cristina Vasile
Additional contact information
Alexandrina Cristina Vasile: Bucharest University of Economic Studies, Faculty of Economics and International Business Bucharest, Romania

SEA - Practical Application of Science, 2014, issue 5, 663-668

Abstract: The article intends to show how multinational companies gain market share and visibility by using the appropriate strategic communication. The study evaluate the base framework, analysis, tools, data sources, sets of improvement plans and results that some multinational companies obtain by using strategic communication. The analysed companies are American based mainly communicative corporations and it will be underlined the importance of communication in the current economic environment. The results will show how important strategic communication is along the information used and the strategic management in targeting the position in the market.

Keywords: Strategic management; Strategic communication; Information; Multinational companies (search for similar items in EconPapers)
JEL-codes: F20 (search for similar items in EconPapers)
Date: 2014
References: Add references at CitEc
Citations:

Downloads: (external link)
http://seaopenresearch.eu/Journals/articles/SPAS_5_93.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:cmj:seapas:y:2014:i:5:p:663-668

Access Statistics for this article

SEA - Practical Application of Science is currently edited by Romanian Foundation for Business Intelligence

More articles in SEA - Practical Application of Science from Romanian Foundation for Business Intelligence, Editorial Department
Bibliographic data for series maintained by Serghie Dan ().