MODERN FORMS OF PROMOTION OF THE TOURISM PRODUCTS IN A TRAVEL AGENCY

Ion Gr. Ionescu
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Ion Gr. Ionescu: Faculty of Management in Tourism and Commerce, City of Constanta, „Dimitrie Cantemir” Christian University, Bucharest

SEA - Practical Application of Science, 2015, issue 7, 321-328

Abstract: Given the highly complex nature of tourism activity, the structure of each company, but and the issue of marketing programs, which is very diverse, it seeks to adapt them to the specific needs of each facility, in order to thereby contribute to the improvement work their leadership. To successfully accomplish the proposed objectives marketing plan of the company, it is necessary to develop a marketing program, through which establishes the sequence of activities to be undertaken and specifying the amount of resources required. To be more conclusive, we used a simple methodology, starting, from simple to complex, from theory to practice, from the abstract to the concrete, with examples required. The case study aims to become a model for action and adaptation to specific tourism company, financial and economic conditions, competition, time of economic crisis, with significant results, profitable and increase market share.

Keywords: Tourism; Marketing; Travel Agency; Marketing Mix; Strategies Forms (search for similar items in EconPapers)
JEL-codes: M13 M19 M31 (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:cmj:seapas:y:2015:i:7:p:321-328

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