 THE SWOT ANALYSIS OF A ROMANIAN SEASIDE HOTEL COMPANYRaluca Andreea Trandafir
SEA - Practical Application of Science, 2015, issue 8, 191-193 Abstract: Different regions, countries or areas have identified the development of the tourism industry as a strategic objective in their policies, at both the microeconomic and macroeconomic levels. These regions, obviously, expect the tourism industry to generate economic effects to residents (both households and local businesses.) Over time, our country was considered an important tourist destination for the market in South-East Europe, supporting and promoting Romania's image and especially coastal tourism, spas, cultural programs and monasteries in Bucovina. The Romanian tourist offer did not do profound changes in relation to the tourism demand and to the requirements of comparative tourism products on the international market, requirements that, over time, proved to be increasingly demanding. There are several approaches that aim at diagnosing the business of accomodation industries but a method commonly used for this is the SWOT analysis (Strengths, Weaknesses, Opportunities, Threats), i.e. the analysis of strengths, weaknesses, opportunities and risks or threats of a company. Keywords: tourism; hospitality industry; SWOT analysis; company performance (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:cmj:seapas:y:2015:i:8:p:191-193 Access Statistics for this article SEA - Practical Application of Science is currently edited by Romanian Foundation for Business Intelligence More articles in SEA - Practical Application of Science from Romanian Foundation for Business Intelligence, Editorial Department |
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