THE SPORT MARKETING MANAGEMENT MODEL

Alexandru Lucian Mihai
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Alexandru Lucian Mihai: The Doctoral School of The Bucharest University of Economic Studies, Romania

SEA - Practical Application of Science, 2015, issue 8, 297-303

Abstract: Sport marketing involves marketing fundamentals applied in one industry, the sport business industry. The development of sport marketing fundamentals is therefore based on basic marketing principles. The practice and activities of sport marketing are also based on basic marketing activities, but are modified and adapted to the sport business industry. Therefore, sport marketing is based on its primary and parent discipline - marketing. Sport marketing is one of the most important functions of a sport business. This is because the sport marketing activities will define the business. The growth of the sport industry is phenomenal and shows no signs of slowing. Also, sport marketing is a process. A process is a continuous cycle. Therefore, marketing is a function that never ends. The sport marketing management model is an illustration of the elements and process of sport marketing. It should serve as a guide for managing the company’s marketing functions. The model illustrates the elements of marketing, the succession of elements and functions, the process of managing, and the interdependence of the elements. This paper presents an overview of the model, sport marketing management, each element and the process.

Keywords: Marketing management strategies; Marketing mix; Sport company; Sport marketing; Sport marketing research and analysis (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2015
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Citations: View citations in EconPapers (1)

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