SOCIAL MEDIA AND THE POTENTIAL OF WEBLOGS IN MARKETING

Raluca-Mihaela Sandu and Mihaela Abălăesei
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Raluca-Mihaela Sandu: Doctoral School of Economics and Business Administration, Alexandru Ioan Cuza University of Iaşi, Romania
Mihaela Abălăesei: Doctoral School of Economics and Business Administration, Alexandru Ioan Cuza University of Iaşi, Romania

SEA - Practical Application of Science, 2015, issue 8, 305-310

Abstract: The Internet evolved from Web1.0 to Web2.0, bringing on frontline the Social Media, with the help of which a double communication advantage can be underscored: between companies and their customers and between customers. Hence, Social Media can be considered a new, hybrid component of the promotion-mix. This complex phenomenon includes also weblogs or more commun expressed: blogs. The blogosphere grows as the number of weblogs multiplicate in an exponential manner and starts to gain ground in marketing. As consumers search for recommandations on the Internet about trends and products to buy and thus also on blogs, this can only lead to influencing consumer’s behavior. Two different types of weblogs are analysed: fashion blogs and travel blogs.

Keywords: Social Media; Weblog/ Blog; e-WOM; Fashion; Travel (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2015
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