DRIVERS AND BARRIERS FOR VIDEO TECHNOLOGIES ADOPTION - AN EXPLORATORY ANALYSIS ON STUDENTS

Rodica Ianole, Camelia Cojocaru and Cătălin Nedelcea
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Rodica Ianole: Faculty of Business and Administration, University of Bucharest
Camelia Cojocaru: Faculty of Business and Administration, University of Bucharest
Cătălin Nedelcea: Faculty of Psychology and Educational Sciences, University of Bucharest

SEA - Practical Application of Science, 2015, issue 9, 155-165

Abstract: The paper aims to elicit and discuss upon the main factors influencing the process of adopting video technologies by employing a mix of qualitative and quantitative methods. In the first stage, a focus group research was implemented on four samples of subjects with different levels of resistance to the use of technology, generating a set of barriers and facilitators, classified by their nature and level of interdependence. The second part of the investigation consisted in the application of a supervised questionnaire, following an adapted version of the mental representation methodology of Svenson and Nilsson (1986), for economics (marketing specialization) and psychology students. The preliminary results are pointing out to a couple of significant differences in perceiving the influence of the analyzed factors, suggesting the need for a customized policy of minimizing resistance to innovation.

Keywords: Adoption rate; Video technologies; Resistance to innovation; Mental representations (search for similar items in EconPapers)
JEL-codes: C81 D03 O33 (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:cmj:seapas:y:2015:i:9:p:155-165

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