QUANTITATIVE STUDY ON THE INVOLVEMENT OF BRICOLAGE COMPANIES IN SOCIAL RESPONSIBILITY ACTIVITIES

Mihai-Cosmin Fanaru
Additional contact information
Mihai-Cosmin Fanaru: Universitatea Transilvania from “Brasov”

SEA - Practical Application of Science, 2016, issue 11, 247-251

Abstract: The main purpose of this paper is to analyze the influence of social responsibility actions of the main bricolage companies doing business in Romania on their value, and mutually the impact these activities have on various social sectors. CSR (Corporate Social Responsibility) is a concept related to the contribution that companies need to have to the development of modern society. Over time, this contribution has been theorized by many different schools of thought. "Responsible" initiatives of companies have been named by a variety of terms: corporate citizenship, corporate philanthropy, corporate societal marketing, community affairs, community development etc. Consequently, currently, to demonstrate that it is "socially responsible", a company must understand the principles of CSR that are internationally promoted and regularly report about the integration of these principles in its activities.

Keywords: Social responsibility; Qualitative marketing research; Bricolage market; Impact (search for similar items in EconPapers)
JEL-codes: C54 (search for similar items in EconPapers)
Date: 2016
References: Add references at CitEc
Citations:

Downloads: (external link)
http://seaopenresearch.eu/Journals/articles/SPAS_11_11.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:cmj:seapas:y:2016:i:11:p:247-251

Access Statistics for this article

SEA - Practical Application of Science is currently edited by Romanian Foundation for Business Intelligence

More articles in SEA - Practical Application of Science from Romanian Foundation for Business Intelligence, Editorial Department
Bibliographic data for series maintained by Serghie Dan ().