RELIGIOUS MARKETING

Ariadna-Ioana JURAVLE (gavra), Constantin Sasu and Geanina Constanța SPĂTARU (pravăț)
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Ariadna-Ioana JURAVLE (gavra): Alexandru Ioan Cuza University of Iaşi
Constantin Sasu: Alexandru Ioan Cuza University of Iaşi
Geanina Constanța SPĂTARU (pravăț): Alexandru Ioan Cuza University of Iaşi

SEA - Practical Application of Science, 2016, issue 11, 335-340

Abstract: The purpose of this paper is to establish the conceptual delimitation of the term religious marketing. The term religious marketing has caused controversy. There are two currents: that of the theologians, on one hand and that of the marketers, on the other hand. The representatives of each current have their own view regarding the implementation of marketing into the religious sphere. The article concludes with the necessity to adapt the churches’ activities and the ways they must be presented to the society’s actual characteristics. This can be achieved by using appropriate marketing tools and methods; however, the particularities of religion must be taken into account in order not to alter its religious values.

Keywords: Religious marketing; Church marketing; Faith; Religion (search for similar items in EconPapers)
JEL-codes: M39 (search for similar items in EconPapers)
Date: 2016
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Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:cmj:seapas:y:2016:i:11:p:335-340

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