CONTEMPORARY DEVELOPMENTS OF THE MARKETING ORIENTATION AND ACTIVITY

Ileana (BĂDULESCU) Anastase and Cornel Grigoruț
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Ileana (BĂDULESCU) Anastase: Universitatea Tomis Constanta
Cornel Grigoruț: OVIDIUS University of Constanta
Authors registered in the RePEc Author Service: Cornel Grigorut ()

SEA - Practical Application of Science, 2016, issue 11, 351-355

Abstract: Marketing is a new activity, whose premises for emergence must be sought at the very beginning of the 20th century. It had a slow development, localized within a country with a strong market economy. The term ‘strategy’ represents the title of one of the ten supreme magistrates, who used military force during the time of confrontations. Currently, ‘strategos’ means the planning of the enemies’ destruction by using resources, and the term ‘strategy’ is limited to the phrase. A more thorough analysis of the notion may be summed up in five key factors: plan, strategy, behavioural model, position and perspective. After the 1950s - 1960s, marketing experiences an explosive growth, being included among the preoccupations of companies from economies with different structures and degrees of development. (http://www.academia.edu/11461407/Bazele_...)The USA is where strong favourable factors, such as the industrial revolution, the division of labour, the increased distances between producers and traders and the population explosion etc., appeared.

Keywords: Strategy; Goal; Outlook; Marketing (search for similar items in EconPapers)
JEL-codes: G10 (search for similar items in EconPapers)
Date: 2016
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