SOME RESTRUCTURING MEASURES OF THE MARKETING PROCESS IN A CORPORATE FIRM

Ion Gr. Ionescu
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Ion Gr. Ionescu: „Dimitrie Cantemir” Christian University of Constanta, Faculty of Management in Tourism and Commerce

SEA - Practical Application of Science, 2016, issue 12, 459-464

Abstract: This study was drafted with the aim of presenting a version, concerning a set of measures that will be implemented by any corporate firm (and not only), medium size and production capacity, in order to improve the organization marketing, to improve the efficiency of which must have the effect (at least) to maintain market share, maintaining contractual relationships, maintaining trust with creditors, regardless of their nature, improving distribution system etc. When using this version, it will put pressure on any company, but we remember that we implement the proposed measures which one must be carried in conditions of fair and strong competition and that, binding, must be taken into perspective, aspects such as the internationalization of business environments and economic globalization, issues can not be neglected, even if they pertain at distant prospect. We developed this version, after multiple and extensive comparative analysis, on different companies in the corporate environment, in many countries and we have concluded that the proposed measures can meet the requirements to a good extent.

Keywords: Marketing division; Company; Relations system (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:cmj:seapas:y:2016:i:12:p:459-464

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