ONLINE COMMUNICATION IN THE BRICOLAGE MARKET

Mihai-Cosmin Fanaru
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Mihai-Cosmin Fanaru: Transilvania University of Brasov

SEA - Practical Application of Science, 2016, issue 12, 519-525

Abstract: In the modern business online marketing communication has become an extremely important phenomenon through its scale and implications on life and society in general. This way the development of the Internet has known a significant worldwide increase in the recent years. Its importance is recognized even by the most approved personalities in literature (Kotler and Keller, 2008), the Internet offering organizations and consumers greater opportunities for interaction and individualization. This article is trying to outline the importance and role of the Internet in communication efforts undertaken by bricolage companies.

Keywords: Internet; Integrated marketing comunication; Bricolage market; Social media (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:cmj:seapas:y:2016:i:12:p:519-525

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