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AN EXAMINATION OF SERVITIZATION AS A BREAKTHROUGH SUCCESS FACTOR ALONG THE SUPPLY CHAIN

Judit Oláh, József Popp and Domicián Máté
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Judit Oláh: Faculty of Economics and Business, University of Debrecen
József Popp: Faculty of Economics and Business, University of Debrecen
Domicián Máté: Faculty of Economics and Business, University of Debrecen

SEA - Practical Application of Science, 2017, issue 15, 373-379

Abstract: The turbulent changing economic environment following the 2008 global financial and economic crisis has posed a major challenge to the majority of producing and manufacturing companies. The recessionary economy of the European Union, the “marginal countries” existence on the edge of bankruptcy, the shortage of loans and the subdued consumption of the population all affect the way in which products are marketed and the integration of accompanying services. This change has a significant impact on logistics processes and logistics service providers, as they face changing tasks and challenges in supply chain management. The authors intend to address this impact in their article, which also takes into account the results of international scientific papers.

Keywords: Servitization; Innovation; Strategy; Logistics service provider; Supply chain (search for similar items in EconPapers)
JEL-codes: M19 M21 (search for similar items in EconPapers)
Date: 2017
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